Pravana

Pravana is a professional hair care brand known for its innovative and high-performance products, particularly in the realm of hair color. Established in 2004, Pravana has gained a strong reputation for its vibrant, long-lasting hair dyes, including its signature ChromaSilk Vivids line, which offers a wide range of bold and fashion-forward colors. The brand is committed to sustainability and cruelty-free practices, offering products that are free from harmful chemicals like parabens and sulfates. Pravana is popular among stylists for its high-quality formulations that deliver professional-grade results.